Social Media is an integral part of human lives today. It is a changing world and people are trying to catch up with every new thing happening in the social world/ tech world. Social media has become a significant space for businesses, marketers, and consumers with the aim of connecting with their target audience. These social networking sites are experiencing extreme competition in terms of content upload and strategy, as a business or a marketer you ought to be up-to-date with the trends in these channels to remain on top of the game and get to implement your social media strategy effectively.
Here are some of the social media trends to watch out for in 2022 and beyond!
- Rise in Video CONTENT
It is now evident that short videos will continue to take the best of social media space, thus making trends on social media to revolve around video content. With the rise of video focused platforms like TikTok, most marketers are taking advantage of using short videos to build their brands.
Live platforms, example twitter space; companies will ride in the wave and basically try to discuss matters relating to the products and services they are offering.
According to the HubSpot blog, 64% of marketers plan to leverage more short videos which are likely to be brief and engaging that will easily span across all social media spaces, moreover, also HubSpot reports 89%of marketers will leverage long form videos to increase their investments.
- TikTok to dominate the Social Media
TikTok has become one of the most popular platforms in the world, and it’s quickly taking up the ranks. Today it is recording over 3 billion installs competing with Instagram, Twitter, Facebook and YouTube that have been there for years. Its tremendous growth, will not experience fatigue like other social networking platforms whose wave was not stronger and didn’t last.
Unlike other social platforms, TikTok for business is not a hard graft, the organic algorithm for TikTok is such a fantastic selling point for B2C marketers, take advantage and jump on it NOW.
- Consumers will demand for engaging content
Juicy content will never lose taste, in the midst of the pandemic, we experienced how TikTok and Instagram Reels became the order of the day. Moreover, Facebook and Snapchat have continued to create engaging content overtime on their stories to simply educate their consumers about their brand
Technically, Social media attention continues to shrink, consumers are only attracted to juicy content and therefore creating a more engaging content will create traffic to your business website.
- CONTENT Creators Monetizing Content As Brand Partners
In the near future, content creators are going to make one bold move and evolve their owned personal platforms and monetize their content. Marketers therefore ought to do more co-creations to give content creators a higher space as brand partners and not only as channels.
- Micro Influencers And B2B Influencers
These two main trends will have marketers ride the wave and focus on providing greater values. Today, Netizens tend to trust influencers more than the brand, and hence influencer marketing will be a strong avenue to explore in 2022 and beyond. In the near future, we will see more influencers in partnerships with brands used to increase businesses’ sales.
- The rise of LinkedIn Mega Influencers
LinkedIn has already grown with “mega influencers”, they technically will drive the job market. They will not only shape businesses but also create more transparency on how companies grow, treat and manage their employees. LinkedIn mega influencers will basically be the biggest drivers of job market shifts in the future.
- Social selling demands will shoot!
In the past years, social platforms have been working towards native shopping experiences, so consumers can purchase products without leaving their sites. Platforms have invested in native advertising to ensure a more seamless experience for users. For instance, TikTok created an advertising format called Spark Ads, which allows brands to boost the profile of existing organic content.
In 2022 and beyond, we are going to experience more brands leveraging social selling to reach consumers whenever and wherever they are ready to buy.
- Smaller networks for Ads
Smaller platforms in this case, TikTok (it is still growing), Snapchat and Pinterest are significantly gaining popularity. A data shared by Pinterest showed that Ads on their platform is likely to generate twice the return on ad spend for retail brands, whereas Snapchat advertising statistic has it that the potential advertising audience has increased notably.
These three social networking platforms are a threat to other platforms for their slow but swift penetration in the marketing world, watch out for them!
- Instagram and Twitter will remain popular for B2B
Even With the rise of other smaller social sites, Twitter and Instagram still will remain to be popular in the Business to Business marketing. HubSpot research reported that about 70% of respondents plan to increase their investments on Twitter, whereas 63% of B2B businesses plan to increase their investment on Instagram. This is a trend that businesses and marketers ought to keenly put an eye on.
These among other trends are constantly taking over the social platforms, therefore having them on your tips as a business will definitely set you apart from your competitors.
Businesses, marketers, and consumers should be aware that Social media is an ever-changing space, whence need to keep abreast of the latest trends and leverage them when implementing their various social media strategies in 2022 and beyond!
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